Normann Copenhagen | NormNorm - Purple by Simon Legald
The Normies are a fanciful family of decorative figures created in the intersection between the abstract and the figurative. These small creatures cannot be defined as a particular species, but one thing is sure: they are bubbling with personality and humour.
The little family was born by chance during a design experiment in clay. Small figures emerged from the organic shapes and became a series of five individual characters: Normfred, Normus, NormNorm, Norma and Norm. The handmade models were then put through a 3D scanner and drawn up before being moulded in concrete.
Each Normie has its own colour alongside a strict, graphic pattern. The straight lines of the decoration contradict and challenge its organic contours, creating a pleasing divergence in form. Their eyes in particular give the Normies personality and life. Each of their expressive looks reflects a mysterious human sentiment, which can give life to many imaginative tales. Use them as a fun and cosy feature in your home; as a little buddy on your bedside table; or let the whole Normie gang get together on your bookshelf.
- Made from concrete
- H 9cm
Simon Legald graduated from The Royal Danish Academy of Fine Arts in 2012. His work consists of both small and large-scale products. Simon's designs are often created in a dialogue between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.